Marketing technology firm Banzai International is set to acquire Act-On Software, a provider of enterprise marketing automation platforms (MAP) which has been recognised for its AI-powered marketing automation platform and open data architecture. The company’s clientele includes notable names such as Hitachi, Best Buy, and Progressive Insurance.
The acquisition is part of Banzai’s strategy to drive customer growth by offering new solutions to existing customers and is expected to bolster Banzai’s aim to build a comprehensive suite of AI-powered marketing products to assist businesses in their growth journey.
Act-On Software’s CEO, Kate Johnson, said: “I am thrilled for Act-On to join the Banzai product family to help drive the vision of AI-powered marketing. The future of marketing software is about making the marketer’s job easier through seamlessly integrated solutions powered by AI. Banzai’s product family of tightly integrated best of breed products, including webinar, video creation, and now marketing automation, will help marketers engage customers and grow revenue in an AI empowered world.”
Founder and CEO of Banzai, Joe Davy, said: “Today’s marketers require efficient and agile marketing automation to achieve tangible business results, and we believe that Act-On provides solutions that fulfill this need. Act-On’s software complements our suite of tools for data-driven marketers. By making customer data actionable, Act-On empowers marketers to think big and create smart, effective programs that drive growth and increase customer lifetime value – all with exceptional speed and efficiency.”
Managing Director at Voyager Capital and Act-On Board Member, Diane Fraiman, said: “We are excited by this outcome for one of Portland’s largest VC-backed software companies. Kate and her executive team have done an outstanding job at positioning Act-On as a leading AI-enabled modern marketing automation platform. Joining forces with Banzai will enable both companies to innovate faster and expand into new markets, increasing value to enterprise customers.”
