On Thursday, Banzai International, Inc (NASDAQ:BNZI) announced that it has signed a definitive agreement to acquire Act-On Software Inc, an enterprise marketing automation platform (MAP) provider.
The aggregate merger consideration of $53.2 million will consist of common stock and pre-funded warrants exercisable for common stock, valued at $33.2 million, and a cash consideration of $20.0 million.
Act-On is an easy-to-use, intelligent marketing automation platform powered by AI and supported by an open data architecture.
Also Read: Amphenol Q4 Earnings: Revenue And EPS Beat, CEO Highlights Growth In IT, Mobile And Defense, Strong Q1 Forecast And More
Clients like Hitachi, BestBuy, and Progressive Insurance utilize Act-On to improve lead generation, increase sales pipeline, automate customer communications, and increase return on marketing investment (ROMI).
Banzai founder and CEO Joe Davy noted that Act-On’s software complements Banzai’s suite of tools for data-driven marketers. By making customer data actionable, Act-On empowers marketers to create smart, effective programs to drive growth and increase customer lifetime value—all with exceptional speed and efficiency, Davy added.
The acquisition is projected to increase revenue by $27 million for the twelve-month period ending December 31, 2025, on a pro forma basis.
Banzai held $4.3 million in cash and equivalents as of September 30, 2024
Price Action: At the last check on Thursday, BNZI stock traded higher by 1.21% to $1.67 in the premarket session.
Also Read:
Up Next: Transform your trading with Benzinga Edge’s one-of-a-kind market trade ideas and tools. Click now to access unique insights that can set you ahead in today’s competitive market.
Get the latest stock analysis from Benzinga?
This article EXCLUSIVE: Banzai To Snap Act-On Software For $53.2 Million, Expanding AI-Powered Marketing Tools for Clients Like BestBuy and Hitachi originally appeared on Benzinga.com
© 2025 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
