Bloomreach expands its European operations into Spain and Italy, further strengthening its presence in the region. With this expansion, the AI-driven e-commerce personalization platform introduces “marketing automation, e-commerce search and merchandising, and conversational shopping capabilities, allowing businesses to enhance customer engagement across digital touchpoints while improving internal operations with AI-powered efficiencies.”
Building on its success in Southern Europe, Bloomreach’s proprietary Loomi AI already supports leading brands across “retail, hospitality, gaming, and grocery, including Desigual, PUIG, Cooltra, TUI, and Miscusi.” Now, with a dedicated focus on Spain and Italy, the platform seeks to extend its impact by providing businesses with personalized consumer experiences and streamlined operational workflows. As Bloomreach continues to expand, it reinforces its role in AI-enabled e-commerce, offering scalable solutions to help brands adapt to evolving industry demands—reshaping retail for both the brand and the consumer.
Image Credit: Bloomreach
