Dubai-based qeen.ai, which provides agentic AI solutions for e-commerce, has secured a $10 million seed investment in one of the largest in the MENA region. Led by Prosus Ventures, with backing from Wamda Capital, 10x Founders, and Dara Holdings, this funding brings the company’s total funding raised to date to $12 million.
The seed funding will support the company’s growth strategy by expanding the reach and capabilities of its agentic AI platform, scaling the team, and attracting a wider customer base. It plans to expand on its existing fully autonomous content and marketing agents to solve a broader range of challenges faced by online businesses.
Navigating e-commerce growth in MENA
The e-commerce market is experiencing accelerated growth globally, fueled by evolving consumer behaviours, advanced digital payment systems and digitised logistics infrastructures. In MENA the market is projected to reach $50 billion in 2025, with KSA and the UAE as the main drivers of the boom, presenting significant opportunities for businesses ready to scale.
At the forefront of this transformation, qeen.ai’s AI agents are empowering businesses to optimise their operations, enhance customer experiences, and unlock new growth opportunities in an increasingly competitive landscape.
A visionary team behind AI revolution
Headquartered in Dubai, qeen.ai was founded in 2023 by former Google & DeepMind colleagues Morteza Ibrahimi, Ahmad Khwileh, and Dina Alsamhan. The founding team combines global experience, including time in the San Francisco Bay area, deep expertise in AI and e-commerce, and a shared vision of harnessing AI’s transformative power to enable fundamentally new ways of operating and growing an online business. The company employs over 25 team members in the UAE and Jordan.
Can autonomous AI agents transform e-commerce?
Using proprietary technology, qeen.ai develops AI agents that autonomously execute tasks and optimise their outcomes based on observed user behaviour. E-commerce businesses can seamlessly interact with qeen.ai’s domain-expert agents to carry out functions like content creation, marketing, and conversational sales. This enables merchants to effortlessly automate e-commerce tasks, achieving performance uplifts beyond the capabilities of human operation or conventional AI applications.
As the e-commerce market grows, qeen.ai’s technology is poised to drive further innovation and unlock new growth opportunities for businesses.
Morteza Ibrahimi, qeen.ai Co-founder and CEO stated: “We are proud to have the backing of Prosus Ventures and our existing investors as we work towards our vision of becoming the go-to intelligent technology partner for e-commerce businesses. By building AI solutions that are both intuitive and accessible, we enable e-commerce businesses of all sizes to scale, innovate, and thrive in the evolving digital economy.”
Robin Voogd, Head of Middle East Investments at Prosus Ventures commented: “As one of the largest e-commerce and marketplace investors in the world, we’ve seen first-hand how AI Agents are redefining the landscape of global marketplaces for online merchants. There’s a huge opportunity and we believe and qeen.ai is well-placed to unlock this technology for merchants in an AI-first world. The company has demonstrated an innovative approach to bringing AI to the e-commerce industry and is backed by an expert founding team. They will provide significant value to merchants focused on delivering a strong digital shopping experience across countries.”
