AI seemingly came out of nowhere to become one of the most important digital tools available today. An industry in which AI is clearly making waves is copywriting. While coming up with persuasive copy used to rely on creativity, copywriters can tap into the power of AI to create content and do it faster than ever before.
If you’re a copywriting professional and want to use AI in your workflows, knowing the best AI copywriting tools is critical. Here’s a look at how AI copywriting works and the best AI copywriting tools you can use to improve your work.
What Is AI Copywriting?
AI copywriting is a term for using artificial intelligence (AI) to create marketing copy for print and digital use. After typing into your AI tool a brief description of what you’re looking for, you can click a single button to generate the text.
AI copywriting is useful for creating blog posts, product descriptions, email campaigns, social media posts, and more. While the output may have inaccuracies that require a human for corrections, you can use AI to accelerate a range of copywriting tasks, such as creating outlines, crafting meta descriptions, writing social media posts to promote an article, making text more concise, and countless other tasks.
How Do AI Copywriting Tools Work?
Behind the scenes, AI copywriting tools rely on several technologies. While it may seem like magic, AI responses are based on massive datasets and powerful computing systems.
AI predicts the text you want based on databases called large language models (LLMs). The AI system analyzes your prompt and scans articles, books, web pages, past conversations, and other text sources to predict your desired result.
You can think of these AI systems as calculators for words. Just like Excel helps accountants do their jobs better and faster, AI can help copywriters. But it’s not good enough on its own to replace them.
Use Cases for AI Copywriting Tools
Miranda Marquit, a freelance writer, says she doesn’t use AI to write for her. She uses it to help her think through the writing process. Here’s a look at different ways you can use AI in copywriting.
- Blog writing: Generate drafts for blog posts, saving time on research and initial content creation. You can edit the draft for accuracy and to sound more like you.
- Social media posts: Create engaging, platform-specific captions and hashtags for posts. You can input a blog post or explain the topic you’re posting about, and the AI will help you develop the text.
- Product descriptions: Write compelling and SEO-friendly descriptions for e-commerce products. You can input product specifications and documentation, and the AI will create consumer-friendly descriptions to use on your website or in print.
- Email campaigns: Draft subject lines and personalized email content for newsletters or sales. You can create single emails or an email series much faster than writing entirely on your own.
- Ad copy: Produce concise, attention-grabbing text for online and print advertisements. You can copy and paste product or service details into the AI and explain where the ad will go. The AI can help you create copy that aligns with your goals.
- SEO content: Develop keyword-rich articles and landing pages to boost search engine rankings. Drop in the keywords and an existing article, and the AI will add those keywords. Or ask AI to draft an article or page on the topic you want to cover.
- Content repurposing: Transform existing material into new formats, such as turning blogs into social posts or summaries. AI can intelligently convert content you’ve already created for different uses. You can turn one article into an email, several social media posts, and a podcast script, for example.
- A/B testing variants: Create multiple versions of headlines or ad copy quickly to test audience engagement. You can ask the AI for multiple versions of what you’ve already created. Some AI tools will help you with split-testing and automatically choose the best-performing version.
- Customer-support scripts: Automate responses to common inquiries with well-written scripts or templates. Some AI chatbots can be trained with customer-support scripts and other documentation to automatically answer common questions.
- Brand messaging: Generate ideas for taglines, slogans, or brand narratives to strengthen brand identity. Upload information about the product or service and the tone you want to achieve. AI can take care of the rest.
Best AI Copywriting Tools
You’ll find a growing number of AI copywriting tools around the web. Here’s a look at some of the best AI copywriting tools:
- ChatGPT: Perhaps the best-known AI platform, ChatGPT from OpenAI offers several powerful models, including free and paid versions. You can use it directly through the OpenAI website or use a tool that integrates with the ChatGPT API (application programming interface) to use it elsewhere. Learn more how ChatGPT helps marketers drive results.
- Claude: From Anthropic, Claude is another top contender for copywriting with paid and free tiers. With a paid plan, you can upload files to projects, which Claude will then reference in new conversations for that specific project.
- Google Gemini: Gemini is Google’s AI and works closely with Google Docs and other Google Worksuite apps. You can click the Gemini icon at the top right corner of the screen to sign up. There’s a fee per user per month, though you may be able to start with a free trial.
- INK Editor: INK is an SEO-focused AI platform offering features to create content in bulk aligning with your search traffic goals. You can use tools to research keywords, create relevant content, and generate supporting images.
- INK Editor: INK is an SEO-focused AI platform offering features to create content in bulk aligning with your search traffic goals. You can use tools to research keywords, create relevant content, and generate supporting images.
- Jasper: Jasper is an AI content creation app built specifically for marketing. It offers specialized tools for creating varying types of content, ranging from long-form blog posts to short-form social media.
- Microsoft 365 Copilot: If you regularly use Microsoft 365 apps, such as Word and Outlook, you should consider Copilot. With close integrations into the Microsoft ecosystem, this intuitive option doesn’t require you to switch between apps.
- Writesonic: Writesonic is a content-focused AI that taps into both ChatGPT and Claude models behind the scenes. It integrates with SEO (search engine optimization), CRM (customer relationship management), and CMS (content management system) platforms to pull in your data and create unique, customized content.
- Wordtune: Wordtune is an AI platform offering features to improve your existing written content. Think of it like a superpowered version of the spelling and grammar check that’s built into Google Docs and Microsoft Word. It can paraphrase content, improve grammar, and rewrite for improved quality and readability.
- Abby by Taboola: Our very own copywriting tool, Abby, is designed to help businesses create high-quality, compelling advertising. Learn more about Abby by Taboola.
Best Free AI Copywriting Tools
If you want to use AI copywriting tools without dipping into your budget, your best options are likely ChatGPT and Claude.
The free tier at ChatGPT doesn’t allow you to use the newest models, but you can access a recent one, which is still pretty good. You may run into usage limits with a free or paid account, but you hit limits faster with the free tier.
You’ll find a similar experience from Claude, with stricter limitations on usage and which models are available to free users. But it’s a powerful platform nonetheless, even without paying.
For people using these AI tools for work, the cost of upgrading may be worthwhile. You can use the free versions indefinitely, and free tiers are excellent for comparing your options. However, upgrading to a paid plan for about $20 per month could be prudent if the free options are too limiting and you’re looking for the latest information.
Best Practices for Using AI Copywriting Tools
In most situations, it’s best to avoid mindlessly using the output from AI. These best practices can help you make the most out of AI for copywriting.
- Craft your prompts carefully. An AI’s output is only as good as its input. Giving clear and specific instructions for what you want will help you avoid repeatedly asking for the same result.
- Fact-check everything: AI is far from perfect, and there’s a good chance you’ll occasionally wind up with results containing errors. Read the output carefully and fact-check to ensure accuracy.
- Use AI for idea lists and outlines: AI isn’t ideal for your final result, but it’s very useful for creating outlines and giving you lists.
- Edit heavily before using AI-generated copy: When you copy and paste from AI to your final documents, take the time to read every word carefully, edit it heavily, and craft it to sound like your authentic brand and voice.
Key Takeaways: AI Can Supercharge Your Copywriting
AI isn’t magic, and it’s far from replacing the full reasoning capabilities of human copywriters. But when used well, it can help you work faster and better when creating marketing content. From blogs to social media and beyond, AI is making waves in the copywriting world,. Savvy writers will take advantage of its capabilities to make the most of every minute they spend working.
Frequently Asked Questions (FAQs)
Which AI tool is best for copywriting?
The best AI tools for copywriting include ChatGPT and Claude. Testing each for your business needs can help you choose the best AI software for your goals.
Is it legal to use AI for copywriting?
Using AI for copywriting is legal. However, to avoid the risk of copyright infringement, consider using a tool such as a plagiarism checker to ensure your content is unique.
How good is AI copywriting?
AI is very good at copywriting, but human intervention is required to ensure accurate and high-quality results.
