E-commerce Statistics By Social Media, Email And Payment (2025)

Introduction

E-commerce Statistics: In today’s connected world, businesses have a huge chance to sell to customers all over the globe. People from different countries are willing to buy from brands that give them a global experience. That’s why having an online store is so important in today’s market.

It’s the quickest way to grow a new business, build an international reputation, and earn millions in revenue. If you run a business and want to reach customers everywhere, you must take global e-commerce seriously.

We shall shed more light on e-commerce statistics through this article.

Editor’s Choice

• More than a third of customers spend less than $200 online shopping.
• E-commerce statistics stated that almost 49% of shoppers start and finish their purchases on store websites or apps.
• Over half of customers care most about fast and reliable shipping.
• 47% of shoppers look for help through live chat.
• 70% of people prefer using smartphones to shop online.
• High prices are the main reason people leave items in their shopping carts, with 45% of Gen Z, 34% of Millennials, and 32% of Gen X and Boomers abandoning their carts.
• 24% of online shopping happens during the holiday season.
• On average, shoppers buy 4.95 items per online order.
• The global rate at which online shoppers make a purchase is 1.9%.
• Successful retail businesses are more likely to invest a part of their sales in digital and online shopping.
• E-commerce statistics stated that almost 68% of social media marketers use social platforms to send traffic to their websites.
• eMarketer predicts that grocery shopping will become the largest e-commerce category in the US by 2026.
• In 2020, 20% more consumers started shopping online.
• The average cart abandonment rate is 70.19%.
• Amazon is the biggest e-commerce company worldwide, with a market value of $1.34 trillion.
• 45% of shoppers shop online because of free delivery.
• Many marketers say they have someone on their team handling social commerce.

What is E-commerce?

E-commerce usually uses the internet for part of the buying and selling, but it can also involve other tools like email. Common examples of e-commerce include buying products (like books from Amazon) or services (like downloading music from iTunes). E-commerce falls into three main categories: online shopping, digital markets, and online auctions. It’s a part of the larger field of electronic business.

The main benefit of e-commerce is that it lets people shop and pay online, which saves time and space for both customers and businesses. This makes transactions much faster, especially for busy workers, and helps save valuable time.

E-commerce businesses may also use these methods:

• Online shopping through websites and mobile apps
• Conversational commerce, like live chat, chatbots, and voice assistants
• Joining online marketplaces for business-to-consumer (B2C) or consumer-to-consumer (C2C) sales
• Buying and selling between businesses (B2B)
• Collecting and using data about customers from websites and social media
• B2B electronic data exchange
• Marketing through email or fax, like sending newsletters
• Promoting new products and services before they officially launch (retail)
• Using online platforms for financial trades or currency exchanges

E-commerce can be divided into five main categories:

• Business to Business (B2B)
• Business to Consumer (B2C)
• Business to Government (B2G)
• Consumer to Business (C2B)
• Consumer to Consumer (C2C)

General E-commerce Statistics

• E-commerce Statistics stated that nearly 21% of retail purchases are expected to be made online by 2025, and this will grow to 22.6% by 2027.
• E-commerce sales are set to reach over $6.8 trillion in 2025.
• There are more than 28 million online stores globally.
• 52% of people shopping online look for products from other countries.
• E-commerce statistics state that almost 34% of shoppers buy things online at least once a week.
• 99% of shoppers read reviews before buying products online.
• 64 billion people buy products online, making up more than 33% of the world’s population.

(Source: statista.com)

• In the US, there are 274.7 million online buyers, with 81% of Americans shopping online.
• E-commerce statistics stated that 93% of millennials plan to buy items during Black Friday or Cyber Monday sales.
• E-commerce statistics stated that 81.3% of millennials shop online at least once a month.
• In 2023, e-commerce in the US earned $1,137 billion.
• Worldwide, retail e-commerce sales in 2023 reached $6,310 billion.
• US retail e-commerce sales totaled $1,072.81 billion in 2023.
• By 2026, 199.5 million Americans are expected to shop online using mobile devices.
• The top three countries leading in online shopping are China, the US, and the U.K.
• There are currently more than 26 million e-commerce websites.
• Global retail online sales are expected to hit $8.1 trillion by 2026.
• There are more than 26 million e-commerce stores around the world.
• As of 2023, there are 2.64 billion digital shoppers, making up 33.3% of the world’s population.
• The US e-commerce industry is expected to grow from $925 billion in 2023 to $1,415 billion by 2027.
• In 2022, the consumer electronics sector made over $988.4 billion, beating the fashion industry in revenue.
• The average conversion rate for e-commerce websites in the US is 2.3%.
• Sales from mobile commerce (m-commerce) are forecasted to nearly double, reaching around $710 billion by 2025.

Social Media E-commerce Statistics

Social media is a key tool for promoting and marketing products. Many businesses, especially small ones, use it to sell their products, and customers enjoy supporting these businesses and buying from them. Social media also helps customers learn about the quality of products through user reviews, making it easier to decide what to buy.

• There are around 4.9 billion social media users worldwide.
• About 30% of internet users in the US have bought something directly from a social platform.
• Spending on social media ads is expected to grow by 4.53% each year from 2023 to 2027.
• By the end of 2027, social media ad spending will reach $247.30 billion.
• The US spends the most on social media ads, with $72.33 billion in 2023.

This table shows how social media ad spending in the US has changed from 2017 to 2027.

Social media plays a huge role in e-commerce, influencing both customer choices and business marketing strategies.

Year	Social Media Ad Spending
2017	USD 21.41 billion
2018	USD 29.62 billion
2019	USD 38.44 billion
2020	USD 49.13 billion
2021	USD 63.14 billion
2022	USD 66.65 billion
2023	USD 72.33 billion
2024	USD 76.40 billion
2025	USD 79.66 billion
2026	USD 82.53 billion
2027	USD 85.31 billion

• LinkedIn ads can reach 808.4 million people.
• E-commerce Statistics stated that nearly 18.3% of US adults have bought something on Facebook.
• The table below shows the percentage of people who have made purchases through different social media platforms.

Platform	% of US Adults who have made a purchase
TikTok	1.4%
Snapchat	1.0%
Pinterest	2.9%
Instagram	11.1%
Facebook	18.3%
Others	2.5%

• Social media sales around the world reached $1.25 trillion in 2023.
• By 2026, sales from social media shopping are expected to hit $2.9 trillion.
• In the US, 96.9 million people shop through social media platforms, and this number is predicted to grow by 18% in 2024.
• In China, more than 50% of online shoppers buy products through social media.
• Facebook is the most popular platform for online shopping, with 50.7% of people making purchases there.

(Reference: tidio.com)

• E-commerce statistics stated that almost 25% of shoppers check out products on social media before buying gifts for family and friends.
• Online stores with a presence on social media make 32% more sales.
• E-commerce websites post about 4.55 times a week on Facebook.
• E-commerce statistics stated that 74% of customers say they use social media to help decide what to buy.
• In 2021, 65% of marketers shared video content on LinkedIn.
• Posts with photos get 53% more likes and 104% more comments.
• 75% of Instagram users visit a post or take action after seeing an ad on Instagram.
• Posts with more interaction get 66% more engagement.

Ecommerce Shopping Cart Statistics

• 23% of shoppers leave their carts when there is no guest checkout option.
• 20% of people who use smart speakers make purchases through voice commands, a method called voice commerce.
• 45% of small businesses see increased sales when they offer free shipping.
• Mobile users have the highest cart abandonment rate at 79%, followed by 70% for tablet users and 67% for PC users.

(Reference: sellerscommerce.com)

• E-commerce statistics stated that 85% of online shoppers research products before buying.
• 24% of shoppers add more items or spend extra to get free shipping.
• Nearly 74% of shoppers prefer to buy when they get free shipping.
• E-commerce statistics stated that 35% of people like discounts more than free shipping.
• High extra costs, like shipping or transaction fees, are the main reason carts get abandoned.
• 53% of shoppers are less likely to abandon their carts if there are checkout pop-ups.
• 75% of carts are abandoned because of slow page loading times.
• The industries with the highest cart abandonment rates are automotive (89.11%), airlines (88.87%), and fashion (88.57%).

Email E-commerce Statistics

Email marketing gives the best return on investment (ROI) compared to other marketing methods. It’s a vital tool for expanding your online business. Email campaigns help you attract new leads and strengthen your relationship with customers, which boosts sales. Here are some important facts:

• E-commerce statistics stated that 61% of consumers prefer to be contacted by brands through email.
• Almost everyone has an email address. Email is a digital version of regular mail and is a great way to tell customers about new products and services. By using email to reach out, you can see a big increase in revenue.
• For every $1 spent on email marketing, businesses earn $44, which gives a 4400% return on investment (ROI).

(Reference: tidio.com)

• Email campaigns are usually less expensive than other marketing methods, and the right email can quickly bring in more money and boost your website’s ROI faster than any other strategy.
• 58% of the top 1,000 online retailers in the US send welcome emails. Welcome emails are important for building a strong relationship with customers.
• A simple welcome message helps create a connection and is a popular method used by successful online retailers to increase sales.
• E-commerce statistics stated that 60% of customers say they’ve bought something because of an email marketing message.
• Well-crafted email campaigns catch people’s attention and make them want to learn more about a product or service, which leads to more sales.
• Segmented email campaigns can increase revenue by 760%.
• Segmentation helps businesses organize customers based on things like past purchases or browsing behavior. This allows companies to send more personalized emails, which leads to better results and higher returns.

(Reference: tidio.com)

• Transactional emails get 8x more opens and clicks compared to other types of emails, and they make 6x more money.
• Personalized emails make customers feel valued and improve engagement, which is the most effective way to connect with them.
• Email marketing contributes to 20% of the traffic that leads to eCommerce sales.
• One in every five sales comes from well-targeted email campaigns.
• Sending personalized emails with relevant information can bring more visitors to your website and lead to more sales.

Consumer Behaviour Statistics

• When asked if they’d rather shop only online or in-store forever, 56% of Millennials and 52% of Gen Z chose online shopping.
• This shows how important it is for businesses to improve the online shopping experience, like offering fast shipping and easy websites.
• Less than 1 in 70 people who visit an online store buy something. Since it costs more to bring in customers, improving conversion rates (turning visitors into buyers) is becoming essential for online businesses.

(Source: shipbob.com)

• In the third quarter of 2022, the average shopper spent $2.40 per visit online, but people spent $2.79 on luxury clothes, making it the top category.
• Shoes were second at $2.52 per visit. As more people shop online, clothing is getting the biggest boost.
• More than half of online shoppers have used BNPL services, with the average BNPL debt now around $800. This trend is growing, and BNPL is expected to jump from $112 billion in 2022 to $437 billion by 2027.
• Mobile shopping reached $436 billion in 2022, and it’s predicted to exceed $500 billion in 2023, reaching $728 billion by 2025. More people are using their phones to shop, making mobile commerce a huge part of the market.
• Free shipping is one of the main reasons people shop online. With rising costs, many consumers are choosing online shopping to save both money and time.

Artificial Intelligence in E-commerce Statistics

• E-commerce statistics stated that 50% of online businesses have adopted artificial intelligence (AI) to improve their operations.
• Personalized product suggestions using AI can increase sales conversion rates by 15-20%.
• Almost 40% of customers don’t care whether they’re assisted by a chatbot or a human as long as they get the help they need.
• AI is expected to save businesses in the retail sector up to $340 billion each year.
• Most customers (80%) are more likely to purchase from companies that offer personalized shopping experiences.
• More than half of consumers say they’re likely to become repeat customers if they experience personalized shopping.
• Most companies (80%) are already using or planning to use AI to improve customer service.

(Reference: linkedin.com)

• AI helps businesses make fewer mistakes, reducing lost sales by 65% and cutting warehouse expenses by 10-40%.
• AI can reduce the costs associated with getting new customers by as much as 50%.
• The global market for AI in retail was valued at $4.84 billion in 2021, and it is expected to rise to $31.18 billion by 2028.
• A majority of marketers (61.4%) are using AI in their advertising efforts.
• AI-powered product recommendations can account for up to 31% of a store’s total revenue.
• AI-based forecasting can cut errors in supply chains by 30-50%, leading to fewer stockouts and better inventory control.
• Personalized product suggestions can raise a shopper’s average order value (AOV) by 26%.
• AI chatbots can answer customer questions in 5.4 minutes, down from 38 hours when handled by humans.

(Reference: apiumhub.com)

• Using AI in marketing and sales can increase company revenue by at least 20%.
• E-commerce statistics stated that 72% of business executives are prioritizing expanding AI in customer service to improve customer experiences.
• AI bots resolve 50% of customer inquiries automatically without needing human intervention.
• 84% of top executives believe AI gives their companies a competitive advantage.
• Businesses save up to 80% on customer service costs by using AI chatbots.
• 70% of e-commerce executives say AI helps personalize the online shopping experience.
• AI in e-commerce could add an extra $2.2 trillion in value by 2035.
• The global market for AI-powered warehouses was valued at $6.1 billion in 2022 and is expected to grow to almost $16 billion by 2030.
• AI-based customer service automation is expected to reach $1 billion in value, growing at a rate of 58.5% annually.
• Using AI for personalized recommendations is projected to increase product sales by 59%.
• Personalized recommendations powered by AI make up 35% of Amazon’s total revenue.
• AI-driven personalized product suggestions can boost conversion rates by up to 176% compared to generic recommendations.
• E-commerce statistics stated that 35% of online shoppers find AI shopping assistants useful for discovering new products and services.
• 58% of customer service leaders report better satisfaction scores after using AI to assist with customer support.

Statistics for E-commerce Platform

• E-commerce Statistics stated that 25% of all online shops use Shopify, a platform that offers everything needed for e-commerce.
• This data comes from 26,183,459 eCommerce websites, meaning Shopify powers over 5 million stores.

(Source: bloggingwizard.com)

• Shopify is easy to use because it provides web hosting, customizable themes, a built-in checkout process, and plugins that can be added with a single click.
• Besides Shopify, 20% of online stores use the WooCommerce plugin for WordPress, 13% use Wix’s e-commerce platform, 11% use Squarespace’s service, and 6% use Ecwid.

According to data from BuiltWith, the usage of e-commerce platforms varies by the amount of traffic stores receive:

• 23% of the top 1 million stores use WooCommerce
• 19% of the top 100,000 stores use Shopify
• 19% of the top 10,000 stores use Shopify
• The other 25% use different e-commerce platforms.

(Source: bloggingwizard.com)

Top E-commerce Platform Usage Among Leading Stores

• 9% of the leading online stores use Amplience.
• 8% use Magento.
• 7% use WooCommerce.
• 4% use Squarespace.
• E-commerce statistics stated that 54% use other platforms, many of which make up less than 1% of the total usage.
• This means 19% of the most successful e-commerce stores are on Shopify or Shopify Plus.
• Well-known companies like Vogue, Sears Appliances, SpaceX, Vanity Fair, Inquirer, Simon & Schuster, and Glamour use these platforms.
• Appliance is interesting because it’s not widely used across the internet, but 5% of the top 100,000 websites do use it.
• In the United States, 28% of online stores use Shopify, according to e-commerce statistics.

(Source: bloggingwizard.com)

Top E-Commerce Websites By Traffic

• eBay had 589.1 million visits.
• Walmart had 589.2 million visits.
• AliExpress received 486.5 million visits.
• Etsy saw 467.4 million visits.
• Amazon’s German website also contributed an additional 340 million visits.
• Taobao Leads as the Most Popular Online Marketplace with a $711B GMV
• According to Statista, Taobao is the leading online marketplace globally, with a gross merchandise value (GMV) of $711 billion.

Mobile eCommerce Statistics

• In 2023, about 30% of internet users worldwide who made purchases each week did so using their mobile phones.
• In Switzerland, mobile sales only made up around one-third of all online shopping.
• Mobile shopping has become a regular habit for people all over the world, from the United States to China.
• By early 2024, 80% of all visits to retail websites globally were made from smartphones, and they also accounted for most online orders, beating desktops and tablets.
• In Asia, especially in countries like China and South Korea, over 70% of online sales come from mobile devices.
• In South Korea, it is expected that 77% of total e-commerce sales will be from mobile by 2026.

(Source: tidio.com)

• In Q3 2023, 29.9% of internet users globally made weekly purchases via their phones. South Korea led with 44.4% of users shopping on mobile.
• In Nigeria, only 7.6% of internet users made weekly purchases through smartphones.
• In Africa and Latin America, mobile shopping is becoming more popular due to better internet access, with these areas having the fastest growth in e-commerce app usage.
• In 2023, mobile e-commerce sales made up around $1.7 trillion, which is over half of all retail e-commerce sales.
• In the US, mobile retail sales in 2023 reached more than $491 billion.
• By 2027, mobile shopping in the US is expected to double, reaching about $856 billion.
• Mobile commerce is predicted to generate about $2 trillion in revenue by 2024.
• By 2028, mobile shopping will account for 63% of all retail e-commerce globally.
• 95% of young people aged 13-17 have a mobile phone, showing the strong impact of mobile marketing and social media on this age group. Most kids get their first phone at around 11 years old.
• 28% of consumers in the US use their phones while shopping in stores to check for discounts, find product info, and compare prices from different retailers.
• E-commerce Statistics stated that 73% of people will leave a mobile site if it’s hard to use and will go to one that makes it easier to shop.
• Adding Click-To-Call buttons or other call-to-action buttons can increase clicks by 45%.
• 10% of people who receive a text message will click on it, leading to a 16.9% increase in sales.
• The cart abandonment rate is higher on mobile devices, averaging 85.65%.

E-commerce Payment Statistics

In online shopping, how people pay is very important. To make shopping easy and safe, businesses need to keep track of the latest trends and payment data.

These stats show the most popular payment methods, the growth of new payment technologies, security concerns, and how different payment options affect customer loyalty and trust.

• Digital wallets like PayPal, Venmo, and Apple Pay are expected to make up 52.5% of all online payments by 2025.

(Source: wpforms.com)

• E-commerce Statistics stated that 45% of mobile payments are made through apps.
• The global Buy Now, Pay Later (BNPL) market was valued at $24.5 billion in 2022, and it’s expected to grow to $160.7 billion by 2032.
• BNPL use is higher in Europe, where it’s expected to reach 6% of eCommerce spending by 2024.
• 20% of online stores offer a BNPL payment choice.
• North America faces the most fraud in online transactions, with over 42% of global eCommerce fraud happening there.
• 52% of eCommerce businesses say the biggest challenge they face is offering payment methods that suit different regions.
• By 2025, digital wallets are expected to handle more than 50% of online payments.
• Convenience plays a major role in this trend, as seen with the growing use of mobile app transactions and Buy Now, Pay Later (BNPL) services.
• However, BNPL usage differs by region, with 5% of online purchases in the US using BNPL, while in Europe, it’s projected to reach 6% by 2024.

International E-commerce Statistics

• In 2023, global online retail sales totaled $6.95 trillion, and they are expected to rise to $8.1 trillion by 2026.
• Alibaba made more than $134.2 billion in revenue in 2024.
• China’s retail sales reached $6.49 trillion in 2023.
• Germany had the highest online shopping spending in 2020, with nearly €63 billion

(Reference: shopify.com)

• In 2023, there were 7 million online shoppers in the US.
• Globally, the number of online buyers hit 64 billion in 2023.
• There are 5 million eCommerce sites worldwide.
• By 2040, eCommerce is predicted to make up 95% of all global commerce.
• Social commerce sales are expected to reach $6.2 trillion by 2030.
• The countries with the highest percentages of social commerce buyers are Thailand (88%), India (86%), UAE (86%), and China (84%).
• Chinese brands have a 30% conversion rate from social media.
• In 2023, 56% of Dutch shoppers made at least one purchase through social commerce.
• In 2023, eCommerce accounted for over 19% of global retail sales.
• From 2024 to 2028, India’s retail eCommerce is expected to grow by 79%, with Mexico coming in second at 11.71%.

E-commerce Fraud Statistics

• eCommerce businesses lose about $48 billion every year due to fraud.
• For every $100 in fraudulent orders, businesses lose an additional $207 because of shipping, handling, and chargeback fees.
• On average, eCommerce companies use five fraud detection tools to prevent fraud.
• 25% of online shoppers ask for refunds even though they intend to keep the product.
• 75% of eCommerce businesses are planning to increase their fraud prevention budgets.
• 43% of online shoppers have been victims of payment fraud.
• By 2024, it’s expected to be worth $57.51 billion, and by 2030, it could reach $186.82 billion with a growth rate of 21.45% each year.
• eCommerce companies lost 2.9% of their global revenue to fraud in 2022, which is an improvement from the 3.6% loss in the previous year

(Source: helpnetsecurity.com)

• On average, companies spend 11% of their yearly revenue on preventing fraud.
• In North America and Europe, businesses spend 10% of their revenue on fraud prevention, while those in APAC spend 15%, and companies in Latin America spend 19%.
• Phishing is the most common type of fraud, affecting 43% of eCommerce businesses.
• Friendly fraud (where customers claim chargebacks) is the second most common, affecting 34% of businesses.
• Businesses usually accept 4.6 types of payment, with 66-67% of businesses accepting credit cards, digital wallets, and bank transfers.
• Two-factor authentication is considered the best tool for preventing fraud, and it is used by 61% of merchants.
• 75% of businesses are planning to increase their fraud prevention budgets.
• Companies spend about $35 on fraud management for every $100 in friendly fraud disputes.
• E-commerce statistics stated that nearly 25% of online shoppers request refunds while keeping the item.
• 45% of US shoppers admit to committing some return fraud or policy abuse.
• Nearly 40% of online shoppers have been victims of payment fraud.
• 24% of people targeted by scams were shopping online when they were tricked.
• Adults aged 35-44 are the most likely to be targeted by online payment fraud.

Conclusion

The number of people shopping online is growing fast, and this is helping eCommerce expand quickly. With more people enjoying the convenience of shopping online, there are more opportunities to earn money in this field. To make your online business stand out, it’s important to understand how eCommerce works and stay up to date with the latest trends and what customers are looking for.

Focus on the key factors that influence customers’ buying choices to reduce cart abandonment and increase sales. Also, keep track of your online store’s performance to identify areas for improvement and adjust quickly to meet changing customer needs.

We have shed enough light on e-commerce statistics through this article.

More Posts By Saisuman Revankar