Google is taking center stage at this year’s Super Bowl with a campaign that showcases the transformative impact of artificial intelligence (AI) on small businesses across the U.S. While the company is no stranger to using Super Bowl ads to promote its products—such as its cell phones and Google Search in recent years—this year, it’s putting the spotlight on its AI technology, Gemini.
Through its “50 Stories, 50 States” initiative, Google is featuring 50 customer stories from every state, highlighting how AI is helping these businesses thrive. The ads will air alongside high-budget commercials from major global brands during the coveted Super Bowl time slot.
As part of the campaign, Google will spotlight a diverse range of businesses to demonstrate how they utilize Google’s generative AI tool, Gemini (formerly known as Bard), to streamline operations and improve efficiency.
Google’s Gemini AI, integrated into Workspace’s business and enterprise plans, provides tools that help businesses with tasks like writing grant proposals, creating marketing materials, and designing presentations.
According to the Small Business Administration, small businesses make up 99.9% of all businesses in the U.S. and contribute to 43.5% of the country’s GDP. Google’s focus on supporting these businesses is integral, as they are critical to the U.S. economy.
Expanding Reach Across Industries
Along with the Super Bowl ads, Google has launched a new website dedicated to the campaign. The website highlights all 50 small business owners and provides access to their respective local ads, giving people a deeper look at the stories behind these businesses and their use of AI technology.
By leveraging AI, these small businesses are able to boost their efficiency, maintain profitability, and contribute to their local communities and the broader economy. Google’s campaign underscores the vital role that technology, particularly AI, plays in empowering small businesses across America.
