On Thursday, North Brabant-based CM.com, a provider of conversational commerce, announced Halo, an Agentic AI Platform.
With this move, the Dutch company aims to significantly change the work of every job with a computer.
The “AI Tool of the Week” series
Dear readers welcome to our new series, “AI Tool of the Week,” where we spotlight the most innovative AI-driven tools shaping industries.
From automation to cutting-edge machine learning models, we’ll bring you insights into the tools making an impact.
This week, we take a closer look at Halo, CM.com’s latest Agentic AI platform, its benefits, and its impact on business automation.
What is Agentic AI?
Agentic AI is a type of AI that can act autonomously to accomplish tasks.
This means that AI agents can make decisions and take actions on their own, and they can even learn from themselves to improve over time.
Agentic AI can think, learn, and adapt without needing constant interference or redirection.
‘Agentic’ means ‘agent-like behaviour, such as expressing agency or control on one’s behalf’.
In short, Agentic AI can:
- Perceive data from the world around it
- Think about and process data to understand the situation
- Take action based on the data
- Learn from experience and feedback to continuously improve
With a team of more than 100 professionals, the Dutch company has been working on Halo for over a year, which is seen as one of the most innovative AI platforms in Europe.
“Our customers have been conducting tens of millions of conversations on our platforms for twenty-five years,” says Jeroen van Glabbeek, CEO of CM.com.
“Thanks to our deep knowledge of technology, our experience with large amounts of data and the strength of our team, we are now able to launch this Agentic AI Platform. With Halo, we are setting a new standard for business automation,” he adds.
Meet Halo
According to CM.com, the new generation of AI can independently perform complex tasks that normally take a lot of time and resources.
Companies such as AS Watson and DELTA Fiber have already implemented Halo and are optimistic about the possibilities of the platform.
It offers a faster and more personalised service with smart solutions for customers and employees.
Why should you consider Halo?
With the launch of HALO, CM.com heralds the ‘Agentic AI era,’ where AI not only responds to queries but proactively offers solutions. It includes:
- Productivity Enhancement: Automate business tasks to improve team productivity and support business scaling with AI agents.
- Customer Support: Offer 24/7 support, engage with customers across multiple channels, and provide personalised experiences using AI agents.
- Monitoring and Control: Monitor and manage AI agents to ensure they align with business strategies, with the option for intervention when necessary.
- User-Friendly Operation: HALO can create, automate, and control AI through natural language, enabling team members to enhance customer interactions without technical skills.
- Integration Capabilities: Provide AI agents with the necessary tools and resources for smooth integration with existing systems via APIs, web browsers, and applications.
- Behaviour and Performance Insights: Users can access detailed information about AI agents’ actions and reasoning, allowing for informed interventions and feedback when needed.
From customer support responses to analysing feedback
With Halo, CM.com adds Agentic AI to its communication, marketing, and payment platforms. The real-world applications of CM.com’s Agentic AI Platform include:
HALO for Customer Service: With HALO, users can build agents that offer 24/7 support and handle queries instantly. With the right tools, clients can have personal conversations and perform actions in your systems.
HALO for Marketing: HALO integrates with your CDP (Customer Data Platform) and can have personal conversations that guide customers to the right offer, boosting conversions and satisfaction.
HALO for Operations: HALO lets clients manage team tickets, prioritise requests, keep teams updated on progress, and create an audit trail for continuous improvement.
Jeroen van Glabbeek says, “With Halo, we can support companies and institutions in optimizing all business processes. In addition to customer contact, accounts receivable management, HR tasks and legal support, our platform can even provide programming work to optimize business processes.”
You can check out Halo’s demo in the video below:
Threat to SaaS?
Agentic AI is changing the landscape of software by transforming it from passive tools into autonomous decision-makers.
This shift is reducing reliance on traditional Software as a Service (SaaS).
Rather than eliminating SaaS, it is encouraging companies to evolve by incorporating AI-driven automation.
All said and done, the future will favour platforms that integrate AI agents within dynamic ecosystems.
About CM.com
Founded in 1999 by Jeroen van Glabbeek and Gilbert Gooijer, the company connects people and businesses via telecom operators, worldwide payment providers, and messaging channels.
The company offers solutions needed for mobile engagement and interaction with its target audience.
It includes SMS, Over The Top (OTT) (e.g. WhatsApp Business, Apple Business Chat, Google RCS, Facebook Messenger, and Viber), Voice API, and SIP.
These messaging channels can be combined with cloud platform features like Ticketing, eSignature, Customer Contact, identity services, and a Customer Data Platform.
