Dentsu and Adobe Speed Up Client AI Content Production With Adobe GenStudio Dentsu+

Dentsu, citing growing client concerns looking to modernize their content supply chain, pitched the idea to Adobe and the two have been working on this solution since December. 80% of clients are having conversations with Dentsu about how to integrate data and insights into the content production process for faster and smarter activations, according to Klaassen.

“Combining GenStudio with Dentsu’s audience intelligence and consultancy, we have the opportunity to activate generative AI for different teams, reshape longstanding workflows around content production, and deliver on-brand performance at scale,” said Brent Rudewick, vice president, Adobe GenStudio and Workfront, Adobe.

Dentsu is charging clients a dynamic fee for GenStudio, based on Adobe tech investments, consultation with Dentsu, implementation, and agency services.

“Clients almost don’t have a choice—they have to modernize their content supply chain, or they’ll be left behind,” Klaassen said.

The article has been updated to reflect that TAG is Dentsu’s production arm, and that Adobe was the first brand to test the studio. It has also been updated to reflect that Adobe is a company providing AI solutions, and that 80% of clients discuss integrating data into content production.