The demand for digital content has never been higher, and in response, the way it’s created has changed. Now, AI is becoming the backbone of how brands, creators, and businesses produce and personalize visuals. While traditional design and editing tools still have their place, the intersection of AI, automation, and commerce has taken center stage.
Paul Shaburov recognized this shift early. As the founder and CEO of GlamAI, he has built his own AI editing tool, one that’s transforming how digital content is generated, customized, and monetized at scale. With $5 million in annual recurring revenue (ARR) and 150,000 monthly active users (MAU), GlamAI is out to prove that AI-driven media is a powerful force.
“First of all, it’s important to keep in mind that AI shouldn’t replace creativity. It’s all about augmenting it, making it more powerful,” Paul explains. “We’re using AI to give brands and creators the ability to generate professional-level content instantly, without the need for huge budgets or technical expertise.”
One of GlamAI’s biggest breakthroughs is AI Virtual Try-On technology, which lets consumers see how makeup, hairstyles, and fashion items look on them before they buy. For e-commerce, this is a turning point since one of the largest downfalls of online shopping is the lack of the tactile experience of in-store browsing.
With AI, retailers can bridge the gap between in-person and virtual, assisting customers in making more confident purchasing decisions, which leads to higher conversions. In fact, according to Shopify, products with 3D and AR visualization increase conversion rates by up to 94%, signaling a clear shift in consumer expectations.
Major retailers and beauty brands have started investing heavily in AI-driven visual commerce, but GlamAI is making the same advanced technology accessible to emerging brands, influencers, and independent creators. Rather than relying on expensive studio shoots, businesses can now generate high-quality, customized visuals in seconds, adapting content in real-time to match trends and consumer preferences.
“We’re moving toward a world where AI-generated content will be as common as photos and videos are today,” Paul says. “The brands that embrace this shift early will have a massive advantage.”
Paul isn’t new to the AI space. His entrepreneurial instincts were shaped early on by his father, the founder of Looksery, the face-filter technology company that Snapchat acquired for $150 million in 2015. While still in high school, he was involved in Looksery’s development — testing features, gathering user feedback, and even coming up with the company’s name. The experience gave him an inside look at what it takes to build and scale an AI-powered product.
Armed with that knowledge, he dove deeper into machine learning (ML) and natural language processing (NLP), refining AI models at Neiro, where he worked on GPT-like open-domain dialogue systems. His work at AI Factory focused on developing AI solutions for real-world usability, a theme that carries over into GlamAI’s philosophy.
“The biggest challenge in AI isn’t the technology, it’s making it useful,” Paul says. “A lot of companies build AI for the sake of AI. We focus on building products that solve real problems.”
That focus is paying off. As the global AI-powered content market expands, projected to exceed $20 billion by 2030, GlamAI is positioning itself as a leader in the space. Paul’s long-term vision is to push AI-driven visuals beyond traditional content creation, making them a core part of how consumers interact with brands, products, and each other.
The next phase of GlamAI’s growth isn’t just about increasing revenue or user numbers. Instead, it lies in defining what AI-powered creativity looks like in the digital era. And with Paul at the helm, it’s clear that AI-driven content isn’t the future, it’s already here.
Spencer Hulse is the Editorial Director at Grit Daily. He is responsible for overseeing other editors and writers, day-to-day operations, and covering breaking news.
