On January 30, 2025, Microsoft unveiled significant advancements to its Copilot platform, with the introduction of the “Think Deeper” feature aimed at enhancing user productivity through advanced reasoning capabilities. Originally launched for Pro users as part of Copilot Labs back in October 2024, this feature is now available to free-tier users across Android, iOS, and web platforms. Its rollout, though received with excitement, has come with usage limitations, causing mixed reactions among users.
The “Think Deeper” feature employs OpenAI’s o1 reasoning model to address complex queries requiring detailed analysis—think solving difficult math problems, creating comprehensive personal plans, or assessing various scenarios. Users can activate the feature using controls available within the Copilot interface to switch between regular and reasoning modes. While many users have praised the functionality for its effective responses, the slower processing speed and strict query restrictions have sparked frustration.
“Given the interest and usage, we see the potential for significant growth and enhanced productivity through AI tools,” said John Pettit, CTO of Google Premier Partner Promevo. His comments reflect the broader impact Copilot is poised to have on the business community.
Meanwhile, Microsoft also introduced its Copilot+ certification program, which incorporates neural processing units (NPUs) to empower hardware manufacturers like Acer, Asus, and Lenovo. By doing this, Microsoft aims to integrate its AI capabilities more deeply within the Windows 11 operating system. The new lineup of devices, including the recently launched Surface Pro and Surface Laptop, are expected to utilize these enhancements effectively, paving the way for on-device AI features like Live Translation, Super Res, Recall, and Studio Effects.
At January’s CES, the importance of advanced hardware paired with AI was unmistakable. Qualcomm’s announcement of the 4nm Snapdragon chip for mid-range systems promises substantial improvements—extended battery life and lower cost compared to Intel alternatives. These improvements come with tradeoffs, especially concerning system performance. Still, Microsoft’s confidence remains unshaken; across different configurations, they assert, “Copilot’s performance should remain largely unaffected.”
“Microsoft aims to redefine how users interact with their data and applications,” emphasized another Microsoft source, highlighting the transformative potential of AI within personal and business settings.
This competitive atmosphere is intensifying, particularly as Google has radically transformed its Workspace by incorporating Gemini AI as part of the general offering. Previously priced as an add-on, Gemini’s features became free for Workspace Business and Enterprise Edition users, effectively making Google’s platform more attractive to potential customers compared to Microsoft Copilot. John Pettit commented on this shift, stating, “Google’s integration of AI and the free Gemini AI roll-out clearly puts them back on the map as contenders against Microsoft.” His observations coincide with the industry’s increasing focus on AI capabilities rather than basic productivity tools.
According to Pettit, enterprises are moving toward evaluating the best AI platform for their operations rather than simply identifying the best email or document tool. He noted, “People are going to be shifting their mindset from, ‘What’s the best email platform?’ to ‘What’s the best AI platform for my company?’” He suggests this pivotal change signifies how core operational strategies are being influenced by AI maturity and availability.
Looking toward the future, Pettit remains optimistic about how Google’s initiatives, primarily through its Gemini suite, might bolster its standing against Microsoft. “We’re seeing the early adopters starting to experience real gains. But as this matures, they’ll become more competitive with their offerings,” he explained, highlighting the necessity of integrating productivity tools with AI solutions.
Microsoft’s decisions to extend its Copilot services reflect its commitment to democratizing AI tools at accessible price points, ensuring it does not falter under competitive pressure. While the free-tier users experience limitations, many continue utilizing its capabilities effectively, reinforcing the need for continuous evolution within AI platforms.
Summarizing the impressions from the industry, technology professionals believe the competitive battleground will pivot around the integration of AI technologies within productivity frameworks. With leadership and new features constantly reshaping the environments, both users and developers are now evaluating how these platforms meet their needs for enhanced productivity.
The blend of hardware advancements and integrated AI solutions positions both Microsoft and Google at the forefront of this technological revolution, emphasizing the importance of innovation and adaptability. This dynamic competition may very well redefine the future of productivity, shaping the tools businesses use daily.
