Teesside-based SaaS company Salesfire has launched third-party cookie-free AI tool Salesfire AI, and has already picked up a Northern Digital Award for the fledgling technology.
Salesfire AI is changing the game for eCommerce brands by enabling retailers to identify and retarget more of their anonymous shoppers with personalised messaging, without relying on third-party cookies.
Using ID profiling technology, the solution can recognise returning visitors across different devices even when they are not logged in, understanding their interests in real-time and deploying highly personalised retargeting campaigns that drive sales.
The technology is adaptable for businesses of varying sizes. It enables SMEs to deliver a level of personalisation once only attainable by eCommerce giants while providing a solution for enterprise businesses to streamline their tech stack and automate their marketing efforts.
After months of development and testing, and having picked up a £2.75m round of NPIF funding for its efforts last November, Salesfire launched the technology last week, and has now claimed Best Martech at the Northern Digital Awards within days of launch.
Himsworth said: “We are ecstatic. All of our teams have worked so hard to create this stand-out technology and receiving this award in the same week we officially launched Salesfire AI is fantastic recognition for what we bring to the eCommerce space.”
