Springboards has officially launched, introducing an AI-driven platform designed specifically for creative professionals in the advertising industry. The platform helps creative teams generate ideas more efficiently and discover fresh sources of inspiration.
Founded in Australia by former agency strategists Pip Bingemann and Amy Tucker, Springboards has already gained traction with over 120 agencies worldwide, including Cummins & Partners, Jellyfish, BMF, TRG, SAMY, and Cutwater. With $5 million in seed funding from Blackbird Ventures—Australia’s largest venture capital firm—Springboards is set to redefine the creative process in advertising.
“Creativity in advertising is under siege,” said Amy Tucker, Co-founder of Springboards.
“Shrinking margins, skyrocketing pitching costs, and ever-higher client expectations are threatening the craft. We built Springboards to help creatives do what they do best: think big, explore boldly, and stay original.”
Springboards offers a suite of nine AI-powered tools, each designed to amplify creativity at every stage of the process — from uncovering insights and generating ideas to validating concepts and crafting campaigns. Unlike off-the-shelf AI tools, Springboards embraces the complexity of creativity, fostering collaboration between humans and AI. By generating a diverse range of imaginative ideas, it becomes a true creative partner.
Key features include:
- Insights Digger: Extracts brand insights from vast data sets.
- Campaign Concepts: Generates fresh creative ideas tailored to different tones and objectives.
- Validator Tool: Provides evidence to back up strategic decisions and creative approaches.
- Sparks Feature: Allows users to adjust the AI’s spontaneity, encouraging unexpected creative leaps.
“We designed Springboards to be a partner, not a replacement,” said Pip Bingemann, Co-founder of Springboards.
“AI shouldn’t rob the industry of its soul—it should expand its creative horizons. With our platform, agencies can explore more possibilities, break conventions, and push the ceiling of creativity, ensuring the work isn’t just faster, but more daring, original, and inspired.”
“Springboards is a game-changer,” added Tim Collier, National Head of Strategy at Cummins & Partners.
“It helps teams focus on the most interesting and challenging part of our jobs—finding original ideas that connect deeply with people. It’s not about devaluing creativity; it’s about enhancing it.”
“It helps uncover insights to marinate upon that improve your thinking… it gives you stimulus that can shift where you were first going, to push you into more interesting places. More insights, more ideas and it’s actually surprising what triggers a new thread of your thinking, helping you make connections you wouldn’t ordinarily,” said Christina Aventi, Chief Strategy Officer at BMF.
“Springboards is like having a well-trained strategy partner who can sharpen your ideas or gut-check your thinking in the blink of an eye,” says Monik Ladha, Brand Strategy Director, at TRG.
“It’s changing the way I approach assignments and workshopping problems.”
Tom Roach, VP Brand Strategy, at Jellyfish, part of the Brandtech Group said, “Our strategists love using Springboards. It’s proving incredibly useful. Helping them get to great briefs and ideas faster than ever before.
“It’s like having a strategy partner always by your side to riff with and bounce ideas off. It’s great when you’re a global team like us, everyone’s dispersed around the globe, and some strategists are the only ones in their market. It’s quickly become part of our daily AI diet. To us having Humans-in-the-loop is incredibly important. Maybe a Human x Springboards AI = the modern strategy team?”
“At Springboards, we believe the real enemy isn’t AI—it’s bland, boring, and safe ideas,” added Bingemann.
“Our tools are designed to put the PLAY back into the creative process, giving teams the freedom to explore and innovate without compromise.”
