Hey marketers, we get it—2024 has been a really hard year. You’re juggling a million things and hardly have time to breathe. On top of that, with a flood of powerful new AI tools and data solutions, marketers now find themselves squarely on the front lines of the digital transformation. But the question on every marketer’s mind is: Are these AI tools improving campaign results and delivering business growth?
At HubSpot, we partnered with LinkedIn to dig deep and find answers from over 2,300 marketing leaders across Europe. Our latest report, “The Intersection of Marketing, Data, and AI,” uncovers how marketers are adopting AI, the results they are seeing, and what lies ahead.
Our report shows that marketers in Europe are already seeing remarkable results from leveraging AI – from campaign optimisation to customer engagement. In fact, top performing marketing teams are 2x more likely to be in the later stages of AI adoption!
Here’s is a sneak peek of what else you’ll uncover in the report:
Personalisation at scale: 76% of marketers across Europe report that implementing AI solutions has improved customer experience! We identify how CX winners are using AI to create 1:1 personalised experiences – from ad targeting to email marketing!
ROI rockets in certain regions: Check out how marketers in the UKI and Benelux are outpacing others with a whopping 77% increase in ROI year on year. Want to boost yours? The strategies they use are broken down for your quick analysis and application.
Data is the currency of AI: When implementing AI solutions, marketers who prioritised data quality improvements and maintenance saw significant benefits. These marketers were more satisfied in their ability to track and measure marketing impact, and deliver an exceptional CX. This should come as no surprise. After all, the effectiveness of any Gen AI solution is greatly influenced by not only the quality of data but its readiness to be ingested.
The report also dives into key hurdles European marketers are facing in driving AI adoption and how top-tier marketers are overcoming them. Give the full report a read and get equipped with the latest trends and practical AI insights to edge out your competition!
Want to know more about how AI tools can help marketers like you create content that breaks through the noise and campaigns that drive revenue? Come meet the HubSpot team and hear from our leaders at DMWF Europe! You can find us at:
26th November (Sales Enablement, Partnerships, and Strategies track): Panel discussion on “The Keys to Buyer Engagement from Awareness to Conversion”
27th November (AI and Marketing Automation track): Keynote on “Three steps to Marketing Success in the Age of AI”Both days: Join us at booth 112 and take part in exciting giveaways – from stroopwafels to custom-wrapped Tony’s Chocolonely bars!
