Vivid Zero’s Michael Vamosy says AI is a tool to be mastered — and not be mastered by — for everyone in the content creation process to power their creativity in this preview of TVNewsCheck’s Programming Everywhere conference. Register here.
Across the media production pipeline, many creators and executives alike have warily viewed AI as a force that may overtake — and then replace — their roles. It’s time to flip that script, says Michael Vamosy, co-founder and chief creative officer of Vivid Zero, who insists creative leaders need to lean into the powerful tools AI offers and take ownership of them.
Vivid Zero, a creative brand and marketing agency, has had its own rapid journey in AI adoption. Initially, Vamosy says, it was a means to give clients a quick visualization of prospective ideas. But as the technology soon improved, visualization graduated to implementation, folding seamlessly into workflows like sports and weather packages the agency was developing for clients.
The group’s AI adoption widened further, and it played a key role in Vivid Zero’s promos for Netflix’s highly touted Jake Paul/Mike Tyson boxing match last year.
“We used AI to put us in the middle of the ring in AT&T Stadium, a packed house,” Vamosy says. “AI helped us build our environment to fill out both live action and the arena,” which built on in-studio boxing ring with the fighters and extras to stretch out to an arena full of electric fans.
Vamosy says a guiding principle in AI adoption is to remember that first and foremost it’s a tool built to serve its user, not the other way around. “If you can help tell your story, have your clients see your vision, create interesting elements in a world that are beautiful, engaging and bring people into your story, then you’re using it well,” he adds.
While he says AI’s ultimate impact on the industry is still uncertain, what it offers immediately are a range of competitive advantages. “If you can master AI, that’ll help you at every corner to develop speed, develop efficiency, to also eventually develop more practical workflow and implementation,” Vamosy says.
“We don’t want it to become something that overtakes our creativity,” he adds. “We don’t want it to be something that becomes part of the story. We want it to be the storytelling tools.”
Vamosy will illuminate more of AI’s cutting-edge implementations for media and entertainment at AI, Production and Distribution in 2025, a panel where he’ll be joined by E.W. Scripps’ Kerry Oslund, VP of AI strategy and business development and Jon Accarrino, founder of Ordo Digital.
Set for Sunday, April 6, at the Encore Las Vegas on the opening day of NAB Show, Programming Everywhere is home to the year’s most important conversation about the new business of video content.
Speakers focus on new development; reinventing production, distribution and monetization models; programming for a multimedia audience; and the role of technology in facilitating a vibrant programming ecosystem. Programming Everywhere is the only conference to convene leaders from across the media and entertainment world to share their unique strategies to evolve and thrive amid tectonic industry changes.
Register here.
