Author: paulsmoneymakers
The Gist AI in agencies. AI tools are enhancing agency operations by automating tasks like data analysis and content optimization and allowing teams to focus on creativity and strategy. Human-AI collaboration. Instead of replacing talent, AI tools for marketing empower creative professionals and allow them to focus on strategic, high-value work. Practical AI integration. Agencies can start small by applying AI in areas like reporting automation and content optimization. They can gradually scale to see measurable results and enhance workflow. Take a look at any marketing or advertising conference agenda in the last few years, and you’re bound to see…
As demand for AI-literate employees soars, an army of tech giants is partnering with the California State University system and the governor’s office in a large-scale effort to produce an AI-ready workforce for the nation’s most populous state. “It’s a celebration of innovation, scholarship and a collective commitment to the pursuit of progress—progress and opportunity for all,” CSU chancellor Mildred García said at a news conference at San José State University Tuesday morning. “This initiative will elevate the CSU student experience, enhancing student success with personalized, future-focused learning tools across all fields of study and preparing an increasingly AI-driven workforce.”…
A century ago, a team of professors from Harvard University and the Massachusetts Institute of Technology (MIT) embarked on an eight-year study at Western Electric Co.’s massive Hawthorne Works on the West Side of Chicago. Using traditional time-and-motion techniques, they examined how fatigue, monotony and supervision on an assembly line can affect productivity. Among other things, the landmark human behavior research revealed the Hawthorne Effect. The experiments encouraged the development of human factors engineering and ergonomics, and they put pressure on manufacturers to change the traditional way of managing human resources. Back in the mid-1920s, those researchers were armed with…
An overwhelming workload keeps marketers from learning or implementing AI tools that can cut that load down to size. That, in a nutshell, is the “marketing AI paradox.” How can marketers break this cycle? Here’s a structured, actionable approach to overcome the paradox and take advantage of AI. Step 1: Eliminate low-value activities Most marketing teams have to handle tasks that add little or no business value. Identifying and stopping these activities can save significant time for higher-value work. Begin by auditing your team’s routine. Pinpoint unproductive meetings, unnecessary reports or stakeholder requests that offer minimal returns. Collaborate as a…
Credit: Pixabay/CC0 Public Domain As artificial intelligence becomes increasingly integrated into higher education, questions arise about its role in fostering critical thinking and inquiry—especially in the humanities. How can open-access generative AI tools enhance students’ curiosity while promoting critical questioning skills? What strategies can educators use to teach with, rather than against, AI? Alexa Alica Joubin, a professor of English and co-director of the Digital Humanities Institute at the George Washington University, discusses how AI can serve as a heuristic tool in humanities education. Credit: George Washington University Her latest research paper, published in General Aspects of Applying Generative AI…
This revolutionary platform, powered by the Hey Abby Protocol, uses interactive AI and innovative tools to empower your business, boost engagement, and simplify education. CES 2025 is buzzing with excitement as AI Wellness takes the stage to unveil Mission 2025, an ambitious initiative designed to revolutionize health and wellness through technology. By integrating AI-powered Digital Avatars, Curated Wellness Bundles, and the interactive Ask My Avatar Challenge, AI Wellness is not only transforming individual lives but also reshaping the entire wellness industry. What is mission 2025? AI Wellness Mission 2025 is a forward-thinking platform that bridges innovation, inclusivity, and community impact.…
SAN JOSE, Calif. (KGO) — The California State University system says it’s taking on Artificial Intelligence in an unprecedented way, joining forces with several of the world’s major tech companies to create an AI-powered higher education system.San Jose State University was the site of the major announcement that impacts all 23 CSU universities.”No other university system in the U.S. or internationally is doing anything like this, not at this scale,” said Dr. Mildred Garcia, CSU Chancellor.The CSU is teaming up with companies like Adobe, Alphabet/Google, AWS, IBM, Instructure, Intel, LinkedIn, Microsoft, NVIDIA and OpenAI. Governor Gavin Newsom’s Office is also…
The Paris-based start-up was founded in 2023 and has been widely cited as a European rival to the US AI giant Open AI. ADVERTISEMENTFrance’s jobseekers’ agency is partnering with generative artificial intelligence (AI) start-up Mistral AI to unveil a series of tools to help the agency’s advisers. “France Travail joins forces with Mistral AI to make life easier for employees and users!” Clara Chappaz, France’s minister for AI and digital technologies, said in a post on LinkedIn. The government organisation will use the Paris-based Mistral’s models for two devices: a conversational robot, ChatFT, mainly used for writing assistance, and an AI system…
More outside of academia than within it, one hears things like “in a few years saying ‘I don’t use AI’ will sound as weird as someone today saying ‘I don’t use the internet,’” or “if you’re not using AI, you’re missing out and wasting time.” But academia isn’t far behind. Just yesterday the California State University Chancellor’s office announced “a first-of-its kind public-private initiative to establish the CSU as the nation’s first and largest AI-powered public university system to serve its entire community.” So are you using AI? I’ll admit the answer for me is not much. I know I…
As organizations look to increase business performance through generative AI, traditional methods for increasing adoption of new technologies are unlikely to be effective for several reasons. First, unlike most enterprise systems, which are designed to automate specific tasks, GenAI tools are general purpose. While standard use cases can be developed and shared, sustainable productivity gains will result from employees innovating and finding novel ways to use GenAI tools in real-time as conditions change. Second, many GenAI tools are enabled rather than implemented, thus bypassing the user engagement opportunities a formal implementation project affords. For example, many organizations are using GenAI for text…