Author: paulsmoneymakers

The Gist Brand building shift. The return to brand building emphasizes long-term value over short-term performance marketing, especially in crowded markets. AI streamlines tasks. Agentic AI will tackle routine workflows and drive efficiencies, which will allow teams to focus on strategy and creativity. Human creativity matters. Despite AI advancements, human expertise remains crucial for tasks like storytelling, strategic decision-making and ethical oversight. We’ve entered a changed marketing game in 2025. Artificial intelligence has already fundamentally disrupted the industry, and it’s nowhere near done yet. But even amid rapid advancements in technology, there’s a resounding call echoing from several corners of…