Author: paulsmoneymakers

The rapid spread of artificial intelligence has people wondering: who’s most likely to embrace AI in their daily lives? Many assume it’s the tech-savvy – those who understand how AI works – who are most eager to adopt it. Surprisingly, our new research (published in the Journal of Marketing) finds the opposite. People with less knowledge about AI are actually more open to using the technology. We call this difference in adoption propensity the “lower literacy-higher receptivity” link. This link shows up across different groups, settings and even countries. For instance, our analysis of data from market research company Ipsos…

SayStory is an AI-powered tool designed to streamline storytelling, communication, and content creation for agencies, marketing, and communications teams. It automates tasks such as generating briefs, reports, and first drafts, significantly reducing time spent on routine writing. By leveraging AI, SayStory enables teams to produce high-quality content quickly, freeing up resources for strategy and creative work. Its capabilities extend beyond simple text generation, offering structured outputs tailored to professional needs. With an emphasis on efficiency, it aims to enhance workflow productivity, potentially saving teams over 100 hours per month. As automation becomes a core part of modern content creation, SayStory…

AI can aid your employees with transcription and content summarization, customer service, financial monitoring, and much more. — Getty Images/visualspace According to the Small Business & Entrepreneurship (SBE) Council’s 2023 Small Business AI Adoption Survey, small businesses use an average of four artificial intelligence-powered tools across roughly 20 different areas of operations. To get the most out of these AI tools, businesses must establish clear processes for their human staff to “collaborate” with AI — also known as human-AI teaming. What is human-AI teaming and why does it matter? Human-AI teaming occurs when humans and AI combine their strengths and…

Portland, Ore, Nov. 13, 2024 (GLOBE NEWSWIRE) — Act-On, the leading marketing automation platform for ease-of-use and scalability, announces the debut of Act-On InSite™, a generative AI web agent to give marketing teams an AI-powered web experience and improve lead acquisition.  Act-On InSite is a generative AI chat agent that is embedded within a customer’s website to answer visitors’ questions concerning the company and its products, and help visitors engage with sales and support. It is integrated with Act-On Marketing Automation Platform, so leads will flow directly into customer’s lead management system, generate automated responses, be scored, and shared with…

I’ve Been in K-12 for Over 15 Years. Here Are Three Things We Need to Do to Integrate AI Now. By Serena Sacks-Mandel01/30/25 It seems we can barely go a week without another report on what AI will mean for K-12 schools. As should be the case.   Although we’re just a little past the two-year mark since ChatGPT’s release, AI has become one of the most important forces shaping students’ future. While debate continues over whether AI will inhibit learning or accelerate it, one thing almost all of us in education can agree on now is the longer…

“Artificial Intelligence is likely to be the best or worst thing to happen to humanity” – Stephen Hawking. Since the inception of artificial intelligence (AI), two schools of thought have emerged. While the likes of Elon Musk believe AI is potentially more dangerous than nukes, fellow Silicon Valley entrepreneurs like Mark Zuckerberg think otherwise. Back in India too, unsurprisingly, AI is the most discussed topic across podcasts, webinars and business events, closely followed by profitability in start-ups. As AI continues to disrupt industries, its role in business, and especially marketing, is becoming increasingly vital. Big and small corporations, alike, are…

Six months after putting out a request for information on artificial intelligence in the financial sector, the Treasury Department on Thursday released a report filled with findings from the feedback and recommendations for how the public and private sectors should approach the technology going forward. The department said that the comments — from more than 100 letters submitted by financial firms, fintech companies, trade associations, consumer advocacy organizations, technology providers and others — paint a picture of proliferating AI use cases throughout the financial sector, as well as growing concerns about the risks that generative AI may pose. “Through this…

Nearly half of global executives identify workforce skills gaps as the key barrier to adopting transformative technologies like AI, a white paper published by the World Economic Forum (WEF) this week has revealed. Speaking at the Davos WEF conference on 22 January, Marc Benioff, CEO of technology company Salesforce, said that AI is no longer being seen as an application or productivity booster for employees, it is instead morphing into being a co-worker. “The CEOs here today, these are the last CEOs who will manage a workforce of only human beings. We are moving into a world of managing…

NEW YORK, Jan. 31, 2025 /PRNewswire/ — Report with market evolution powered by AI – The global CNC machine tools market size is estimated to grow by USD 21.9 billion from 2025-2029, according to Technavio. The market is estimated to grow at a CAGR of 5.4% during the forecast period. Rising demand for high-precision and multi-axis machining centers in various industries is driving market growth, with a trend towards technological advancements CNC machine tool technology. However, high initial investments in cnc machine tools poses a challenge. Key market players include Amada Co. Ltd., ANCA Pty Ltd., Andritz AG, Bendable Technology Solutions Pvt. Ltd., Chiron…

AI in content marketing is transforming how marketers like you have traditionally worked. It’s helping you become more strategic in planning your campaigns and more efficient. You’re able to build engaging brand stories, personalize messaging at scale, analyze content performance and map audience preferences quickly and accurately. A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of them report positive outcomes. In other words, this collaboration between AI marketing and marketers isn’t about replacing humans. It’s about enhancing our ability to create, distribute…