Browsing: AI for Marketing Automation

Artificial intelligence is heavily disrupting marketing teams, particularly in medium to large companies. In fact, it’s estimated that up to…

“How are we using AI to improve marketing performance?” Marketers are coming to dread this question even as executives are…

As 2024 comes to a close, it’s impossible to ignore the central theme that has shaped marketing and technology this…

The internet is becoming flooded with AI-generated content, and one of the few places where humans can still go to…

In the new year, advertisers will look to improve ad experiences and targeting to boost efficiency. While audience expectations will…

Hey marketers, we get it—2024 has been a really hard year. You’re juggling a million things and hardly have time…

The Gist AI’s role in Martech transformation. AI tools are reshaping the Martech landscape by automating tasks and offering insights,…

Last month, I took my first ride in a Waymo — a fully autonomous trip through the streets of San…

The Gist Redefine workflows. Use AI marketing to reimagine workflows, streamline tasks and enhance efficiency. Core competencies matter. Focus AI…

The Gist Brand building shift. The return to brand building emphasizes long-term value over short-term performance marketing, especially in crowded…