Artificial Intelligence (AI) may seem like a complex, futuristic concept to some real estate professionals, but it is rapidly becoming a transformative tool in the industry. Just as technology revolutionized marketing through email and social media, AI is now reshaping how agents generate leads, create content and streamline their daily tasks. By embracing these advancements, real estate agents can boost productivity, enhance their marketing strategies and ultimately, increase their business success.
During NAR NXT 2024 last November, Marki Lemons-Ryhal, managing broker and speaker of ReMarkiTable LLC, shared her insights on AI in real estate and how this new technology is shaping the industry.
Here are some key takeaways from Lemons’ video interview with RISMedia:
- How AI tools have significantly sped up content creation, enhancing lead generation efforts for agents.
- Rather than a one-size-fits-all approach, agents should select AI tools based on their current business systems.
- To ensure ethical AI use, review all AI-generated content for compliance with licensing rules, the Code of Ethics and fair housing regulations. Bonus tip: Utilize plagiarism and AI detection tools to maintain authenticity.
- How to tailor AI prompts to reflect your unique voice and expertise, creating content that resonates with your audience and stands out from generic AI-generated material.
